About - The Partner Group
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At The Partner Group we have over 25 years experience in media sales and marketing. The TPG team are well recognized for their professional approach, strong client and media rapport, key customer service and successful outcomes.

As independent, creative communication professionals, our commitment at TPG is to always give attentive and professional service that stands us apart from the rest.

Our approach in a nutshell involves listening, understanding, planning, activating and culminates in providing inspirational and mutually beneficial outcomes.

The Partner Group delivers valuable change for clients by providing dynamic business solutions.


Sport and entertainment provides the unique opportunity for sponsors to inform, engage, integrate and influence consumer-to-brand connections. TPG is dedicated to providing strategic opportunities for our clients to create people-to-people relations at all levels, serving to build and integrate strong and loyal relationships between the consumer and the brand. Today sponsors want purpose behind their activation, so at TPG, we create sponsorships that are experiences.


To create and build innovative partnerships through sport and entertainment our approach involves listening, understanding, planning and activating ideas that create customer engagement and brand affinity. Our ideas are driven by a need to provide an inclusive, authentic and immersive experience for our client and their customer, culminating in providing inspirational and mutually beneficial outcomes for our sponsors and clients.


We research and manage all aspects of our clients sponsorship needs to secure a strategic alliance between the brand and the event, ensuring a mutually rewarding partnership. The Partner Group optimises our clients brands, builds their company's visibility and image and provides them with exposure to a vast purchasing audience by connecting them to appropriate people and spaces.


At TPG we do not start with pre-conceived ideas about your communications needs. We place great importance on listening.

We always focus on truly understanding what our clients want from us and their business needs. With our clients, we tease out problems and analyse challenges. It is only then we produce the solution. When you become a TPG client, you will find that working with us is easy. We communicate openly and as often as you like.

We are totally committed to doing things our client’s way and on time. You will have access to our people as often as you want. We never consider a job complete until our client is 100% happy.