Home - The Partner Group
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What The Partner Group Offers



Sport and entertainment provides the unique opportunity for sponsors to inform, engage, integrate and influence consumer-to-brand connections. TPG is dedicated to providing strategic opportunities for our clients to create people-to-people relations at all levels, serving to build and integrate strong and loyal relationships between the consumer and the brand. Today sponsors want purpose behind their activation, so at TPG, we create sponsorships that are experiences.


To create and build innovative partnerships through sport and entertainment our approach involves listening, understanding, planning and activating ideas that create customer engagement and brand affinity. Our ideas are driven by a need to provide an inclusive, authentic and immersive experience for our client and their customer, culminating in providing inspirational and mutually beneficial outcomes for our sponsors and clients.


“We fit the right brand to the right event”

We research and manage all aspects of our clients sponsorship needs to secure a strategic alliance between the brand and the event,  ensuring a mutually rewarding partnership.  The Partner Group  optimises our clients brands, builds their company’s visibility and image and provides them with exposure to a vast purchasing audience by connecting them to appropriate people and spaces…